When Automakers Smell the Money:

Honda Joins the Insurance Game

Honda just announced they’re launching **Honda Insurance Solutions**—an in-house insurance agency offering coverage not just for cars, but for motorcycles, RVs, homes, and more. Partnering with VIU by HUB, they’re promising “tailored experiences” and “peace of mind.”

Let me translate that: **insurance is so profitable, even automakers want a piece.**

### 🏦 Why the Move?

Insurance is one of the most **lucrative cash flows** in the world. Premiums roll in like clockwork, payouts are tightly controlled, and the float earns interest while you wait for claims to be processed. For decades, insurers have thrived on this model.

Now, Honda wants in. And why wouldn’t they? They already control the financing arm of car ownership. Adding insurance means they now control **the risk side** of the equation too.

### 🚩 The Hidden Hook

Honda says this is all about safety, convenience, and OEM parts coverage. Sounds good, right? You crash, they fix your car with genuine Honda parts. But remember:
- The same company that builds your car now decides what’s covered (and what’s not).
- Will they use data from your connected car to adjust your rates? Don’t bet against it.
- Will claims be any easier to settle? Or will it be another layer of corporate hoops?

What happens when the **fox not only guards the henhouse—but sells the eggs back to you at a premium?**

### 💡 The Bigger Picture

We’re watching a new wave: **manufacturers becoming insurers.** Tesla already does it. Now Honda. Soon, every automaker might offer “bundled” protection, locking you into their ecosystem from purchase to claim.

The danger? **Less competition, more control.**

At **Inssux**, we’re tracking these moves. Our AI tools will help consumers see **past the marketing** and understand the fine print. Because whether it’s a car company or an insurance giant, the game is the same: maximize premiums, minimize payouts.

Stay sharp. Don’t get lulled by shiny promises.

👉 www.inssux.com

#Inssux #HondaInsurance #makethempay #Insurance Justice